America's Architect


Architect Robert Adler is helping lead the way towards building better wood-framed homes due in part to his recognition that raw lumber cannot handle what climate change storms can and have delivered.

Eco & Fire Protection


Eco is diligently working toward bringing cost-effective fire protection to residential homes; a first in the Lumber Industry. Last week’s independent, third-party fire test results prove that Eco Red Shield passed the ASTM E84 test with Kiln Dried Douglas-fir, demonstrating the fact the we are one step closer toward bringing this protection to all lumber. 

A Scientist Meets Brick & Mortar, Supported By Computer Science


... to create Advanced Interior Framing Lumber for the whole house, not just the sill plate.

Seattle, WA Say Hello To Eco Red Shield


Greetings Seattle: This revolutionary product pictured above is Eco Red Shield Protected Lumber; not Pink Wood from our Canadian neighbors to the north. Eco Red Shield is supported by U.S. code approvals and is available throughout the country from select retailers and wholesalers. Checkout the store locator for where you can pick-up your next purchase. By the way, this photo was taken this afternoon at a local retailer in Seattle (Bitterlake). Go Eco!

Growing Demand for Eco Red


It’s cold and wet in the northeast as old man Winter is really kicking into gear. As you drive around NY & NJ, you will see Eco Red houses popping up from the tip of Long Island (NY) to the Jersey Shore. The demand is growing as consumers and builders are being educated as to why raw lumber needs to be defended against the elements, especially when your home or customer's home is being built during this wet, cold winter - slowing the framing pace - making your lumber even wetter and more vulnerable to mold. This eco-friendly defensive lumber is now readily available in the big box and via wholesale lumber distribution, making it simplistic for any builder or lumber yard to offer the best lumber in America; the only lumber with a warranty.


In an effort to keep folks informed we've created a blog page so that I can tell it like it is - and hopefully educate people a little bit about our humanitarian projects, our products, the building process and with lumber in general.

I also will talk about some of the pitfalls new homebuyers face.  I've been in the lumber business my entire life and have a vast knowledge of how this industry has changed in the last 35 years.  We are here to change it once again with our revolutionary product: Eco Red Shield™ protective coating - developed specifically for today's lumber.